Securities China, August 30, the U.S. analog chip giant ADI recently issued the latest price increase letter to its distributors, according to industry rumors out of the price increase letter shows that ADI will increase the price of the entire product line, including new orders and existing booking requirements, but did not disclose the specific rate of increase, the price increase will be implemented from September 25, 2022 onwards.
The price increase letter says: "As the supply chain has been impacted by inflation over the past year, while we have done our best to reduce the impact on our end customers by not raising prices, we must now graft on some additional costs in order to maintain our gross margin levels." ADI stressed that the price increase was not intended to expand margins.
It is reported that ADI mainly produces high-end analogue chips that can be used for heat management and thermal control, targeting markets such as industrial and automotive, which can avoid the impact to a certain extent in the current weak market demand for consumer electronics end markets.
