August 3, 2022 - Micron Technology Inc., a leading global supplier of automotive memory, today announced that its automotive-grade high-performance LPDDR5 DRAM memory and UFS 3.1 products based on 3D TLC NAND technology have been adopted for Ideal Automotive's newly launched full-size smart flagship SUV. Micron's LPDDR5 and UFS 3.1 solutions enable up to L4 autonomous driving for Ideal's Advanced Driver Assistance Systems (ADAS). Thanks to Micron's complete portfolio, the RISO L9 Intelligent Cockpit System also integrates Micron's automotive-grade LPDDR4 and UFS 2.1 technologies to provide users with an outstanding entertainment and user interface experience. In addition, the Ideal L9 cross-domain control unit is equipped with Micron's NOR flash memory and eMMC technology to ensure overall system robustness and reduce system boot time.
The RISO Full-size Smart SUV is well placed to meet the growing demand from Chinese consumers for greener and more efficient vehicles. The model not only boasts an outstanding range of up to 1,100 km, but also a groundbreaking five-screen 3D spatially interactive intelligent cockpit that provides an immersive driving and entertainment experience. Micron's automotive-grade LPDDR5 delivers up to 50% more bandwidth for a near real-time experience for data-intensive applications in the Ideal car.
Desay SV's latest generation of ADAS technology is powered by Micron memory, enabling high speed computing performance and support for autonomous driving up to L4 level. The system's high computing performance enables the L9 to sense and respond to the complex environments it may encounter on the road.
Innovation is in the DNA of Desay SV," said Leroy Lee, Vice President of the Intelligent Driver Assistance Business Unit at Desay SV. Our partnership with Micron has resulted in industry-leading ADAS technology that enables a safer and more comfortable experience, while being more energy efficient and environmentally friendly. Micron's automotive-grade LPDDR5 memory and UFS 3.1 storage technology are perfectly matched with our latest generation ADAS domain controllers, enabling excellent computing power and paving the way for safe autonomous driving at L4 level.
For more than 30 years, Micron has been a leader in state-of-the-art automotive memory and storage solutions, helping the industry drive the transformation of cars to autonomous driving, evolving them into autonomous virtual data centres on wheels powered by 5G and artificial intelligence. Working closely with automotive customers and partners, Micron provides in-depth product design and expert technical support through local labs located in key automotive manufacturing centres such as Shanghai, Tokyo and Detroit. In addition, Micron's automotive LPDDR5 memory has been certified as functionally safe, meeting the most stringent ASIL D requirements based on the International Organization for Standardization ISO 26262 standard for automotive safety integrity levels. This certification is based on Micron's proprietary on-chip security mechanism, enabling LPDDR5 to support the critical security requirements of ADAS applications. Both the industry's first automotive-grade UFS 3.1 and ASIL-D certified LPDDR5 products are shipping in volume. Micron has a comprehensive portfolio of automotive-grade memory and storage to meet the ever-increasing performance, power efficiency and reliability needs of automotive systems.
The global market is at the forefront of automotive innovation, where some of the most advanced ADAS features and immersive smart cockpits are emerging," said Kris Baxter, corporate vice president and general manager of Micron's Embedded Products Business Unit. Micron's automotive philosophy and outstanding memory and storage products enable us to work with automakers and Tier 1 suppliers such as Ideal Auto and Desalvo to build the industry's most advanced next-generation smart cars."
